ecommerce
web design

introduction

top 5 reasons ecommerce carts are abandoned

know your web demographic

catalogues & online stores

Top 5 Reasons Shoppers
abandon their shopping carts

Depending on which survey you choose, customers abandon online shopping carts at a rate of between 25 percent and 77 percent. According to a survey by The Yankee Group, more than 75 percent of online shoppers have abandoned a shopping cart at least once.

1. Can't find products they're looking for
2. The shopping cart is too hard to find
3. It takes too long to complete the transaction
4. Customers don't feel safe in your online store
5. Browsing for items takes too long

How can all this be avoided?

1. Simple Navigation Montage builds the a simple and straightforward navigational structure around what the customers actually want to do.

2. Consistent Cart Placement The cart should be found near or at the top right corner of your page.

3. Quick Checkout Give returning customers an "express" path though the checkout line. Don't force your new customers to complete a profile before allowing them to checkout, instead database their information as they move through the transaction phase.

4. Be Open and Up front If you have a physical location you have an advantage. Customer perception of legitimacy, comfort and security are derived from knowing a retailer also has a "bricks and mortar" location. Secondly, provide a clear path leading to your return policy, shipping rates, commitment to privacy, and contact information. And, above all, never promise something you can't deliver.

5. Optimized Page Design Slow sites push customers away. Aim for page load times of less than 10-15 seconds for a 56Kbps modem.